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Is Trader Joe’s Cheaper Than WinCo? (Explained)

Is Trader Joe’s Cheaper Than WinCo

These days grocery chains are expanding rapidly and vying for buyers’ loyalty in order to build a large customer base. Trader Joe’s and WinCo Foods are two such grocery chains that are known for selling good quality grocery items at affordable prices.

Is Trader Joe’s cheaper than WinCo? No, it isn’t. Trader Joe’s prices are slightly higher on average compared to those of WinCo Foods for a range of grocery items and other consumer goods.

Read on to learn more about how the prices of grocery items at these two chains compare and discover some excellent tips for finding affordable groceries and the savings opportunities available at these two grocery chains. Happy reading!

Trader Joe’s and Winco Grocery Chains

Trader Joe’s and WinCo Foods are two popular grocery store chains in the United States with hundreds of stores spread across several states. The former has around 560 stores in 42 states while the latter has 138 employee-owned stores in 10 states.

Trader Joe’s offers an extensive selection of grocery items and other consumer goods and also sells several items via its own private-label brands. WinCo, like Trader Joe’s, sells a vast selection of grocery items including baked goods, produce, seafood, snacks, etc. in its warehouse-style stores.

Both of these grocery chains are known for selling grocery items and a plethora of other consumer goods at quite reasonable and affordable rates and have become the go-to grocery stores for millions of Americans.

Maintaining reasonable prices is one of the reasons for the popularity of these grocery store chains. Since prices are a key consideration in grocery shopping decisions, buyers generally prefer shopping at grocery chains that offer the best deals and best value for their money.

Comparison of Prices at Trader Joe’s and WinCo

Below, we’ll compare the prices of common grocery items at Trader Joe’s and WinCo. Please keep in mind these are only average prices and may vary depending on several factors.

Prices at Trader Joe’s

  • 1 gallon milk: $ 2.99 to $ 5.99
  • 1 dozen cage-free eggs: $ 2.99 to $ 3.99
  • Pound salted butter: $ 2.99 to $ 4.49
  • Pound ground beef: $ 4.99 to $ 6.99
  • Pound chicken breasts: $ 4.99 to $ 6.49

Prices at WinCo

  • 1 gallon milk: $ 1.88 to $ 5.98
  • 1 dozen cage-free eggs: $ 3.15 to $ 4.66
  • Pound salted butter: $ 3.24
  • Pound ground beef: $ 4.18 to $ 5.98
  • Pound chicken breasts: $ 2.99 to $ 7.98

There are many factors that can affect the prices of common grocery items at chains like Trader Joe’s and WinCo. Here are some of them:

  • Location – stores in certain states or cities might have higher or lower prices than average
  • Competition from other grocery chains
  • Network of distributors and middlemen
  • Food and labor shortages

Comparison of Savings Opportunities at Trader Joe’s and WinCo

Trader Joe’s

Trader Joe’s doesn’t exactly have a loyalty program and doesn’t offer any discount codes or coupons online. However, you can save money in other ways. These include hunting for good deals and using a rewards credit card when shopping.


While WinCo also doesn’t have a loyalty program, it does offer digital coupons. Other strategies for saving money include hunting for coupons, looking out for deals and weekly specials, clicking on the “extra savings” option, and keeping an eye out for promotions.

The opportunities available for saving money when shopping at Trader Joe’s and WinCo depend on a number of factors. Not all grocery chains offer the same savings opportunities. And in some cases, stores part of the same grocery chain might have different opportunities. 

Some factors affecting the availability of such opportunities are:

  • Geographical location
  • Customer demographics
  • Company policy

Tips for Finding Affordable Groceries

Here are some helpful tips for finding affordable groceries, regardless of where you shop from:

  1. Sign up for a loyalty program if the grocery chain has one.
  2. Use a grocery rewards credit card when making purchases to save more.
  3. Collect discount coupons and codes, avail bulk deals and discounts, and look out for special promotions.
  4. Compare prices across different stores in your area and also check if another outlet of the same grocery chain offers better discounts.
  5. Consider getting a membership at a wholesale club. While such clubs have membership fees, you can save money if you have a large family and benefit from bulk purchases.
  6. Try buying grocery items from generic or private-label brands. Such brands’ prices are much lower compared to those of popular brands. A good example of this is Trader Joe’s collection of private-label brands that offer excellent value for the money.
  7. Bring your own reusable shopping bag to save money and even avail discounts. Some chains give discounts to buyers having their own bags.

Frequently Asked Questions

Is Trader Joe’s More Expensive Than Other Stores?

No, Trader Joe’s certainly isn’t more expensive than other grocery stores. In fact, grocery prices at Trader Joe’s are lower than those at the average grocery store. This might not be the case for all grocery items but it is definitely true for many of them.

Is Winco Cheaper Than Other Grocery Stores?

Yes, WinCo is significantly cheaper than the average grocery store. Buyers usually find the prices of common grocery items to be lower at WinCo than at other stores like Walmart.

Why Is WinCo So Much Cheaper?

WinCo is cheaper than other grocery stores primarily because it acquires grocery items directly from production sources, removing distributors and other kinds of middlemen from the supply chain.

In addition, WinCo is also known to spend less on advertising – another strategy for keeping prices low.

Final Thoughts

While both Trader Joe’s and WinCo Foods sell common grocery items at reasonable prices and offer excellent value, WinCo Foods normally has lower prices on average in most categories.

In fact, WinCo is significantly cheaper than the average grocery store.

Buyers have plenty of opportunities for saving money when shopping at Trader Joe’s or WinCo. These include keeping an eye out for special deals and buying with a rewards credit card.


Shane is a fitness enthusiast who also has a passion for trying and cooking new foods. His favorite stores to shop at include Trader Joe's, Wholefoods Market, Sprouts, Stater Brothers, and Target.

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